So we were thinking, shouldn’t there be snacks that are convenient, delicious, and help keep you going between meals? That’s why every think! Protein Snack Bar has a mix of protein and fiber with no more than 6g of sugar in decadent flavors like Cupcake Batter. Filled with smooth vanilla cupcake flavor topped in creamy frosting, you’ll always have something indulgent to reach for when the day gets long.